Why does your reputation matter in this competitive environment? Join Lida Citroen, brand expert, and Kimberly as they explore how you influence how you are seen by others. You’ll learn:
- What a personal brand is, and why you need to care about it
- What you need to do to manage your brand and reputation online
- When reputations and brands fall apart, and how to repair it
- and more!
Lida Citroen, Brand Expert
Lida is an international branding and reputation management expert who designs and enhances the identities of companies, executives, and professionals. With more than 20 years of experience creating and implementing standout strategies, Lida excels at uncovering and communicating the values that operate at the core of each company and individual.
Lida’s expertise in reputation management comes from years of experience managing complex brand initiatives – from out of the gate start-ups to reputation repair of established brands and everything in between. Her corporate clients are global entities with unique and compelling offers. Her personal branding clients represent thought leaders and high-profile worldwide business executives who seek more intention, control, and opportunity in how they position themselves.
Lida donates tremendous time and expertise to helping military veterans transition to a civilian careers. A consistent contributor to Entrepreneur Magazine, Lida is frequently quoted in MSNBC, Fox31 News, Handelsblatt (Germany), KUSA-9News, Kiplinger, US News & World Report, The Guardian (UK), Fortune Magazine, Forbes.com, and numerous other business publications.