It’s not just about Telling your Story, it’s about Who you Become as you Prepare
Published on Medium, February 28, 2016
You’ve probably heard about the importance of storytelling for engaging and being relatable to listeners. In the world of marketing, storytelling is the popular kid right now — he’s got the attention of all the cheerleaders, and for good reason.
However… here’s the big misunderstanding: That it’s only about the story as a finished product.
In other words, I believe it’s a mistake to think, “I just need to figure out my story and get it out there so that X, Y, and Z will happen” and pursue this goal only with the end in mind.